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Selecting the colors of your outfit for your headshot is important. Color influences the mood/feeling within an image. Color can also highlight your physical attributes and help to make you look your best. The recommendations provided below can help you plan the look you want to present for your company and/or brand.
In general, select a professional suit or business outfit to provide the classic look for your headshot. Styles and trends are constantly changing and can quickly become outdated. Choosing a classic professional suit or business outfit will help give you a timeless look to your headshot without the worry of it becoming outdated.
Classic dark colors work well. Navy blue or gray is recommended. Select a suit that fits you well and does not bunch up when you button it or if you sit down.
Choosing solid color ties that complement you and match your suit jacket and suit shirt is highly recommended. Ties with a pattern or bright colors can become distracting. When selecting the color choice and pattern of your ties, choosing mid-tone colors and subtle patterns is best. Also, selecting ties that are not too shiny will help ensure the tie doesn’t reflect light within the image.
For a classic look with your headshot, a charcoal, navy blue, or black suit works well. One caution when choosing a black suit is that it is a strong color and can lend to a dark/somber feel within your headshot. To balance your look, consider including a pop of color or a contrasting color (i.e. white dress shirt) with your black suit. In two of the examples below, you will see a black jacket paired with a white dress shirt and black dress shirt with a charcoal gray tie. Choosing a gray or navy blue suit can offer a polished look to your headshot.
Mid-tones (or jewel tones) are the preferred color choices for a headshot session. Jewel tones are preferred over light colors and/or flesh tones because jewel tones are darker, without being too dark, and add color. Jewel tones are also flattering for pretty much everyone. Jewel tones especially look great when they are matched to your eye color. Light tones and/or flesh colored tones are too light for headshots because they can reflect too much light within the image and can wash out a person’s skin tone. These include cream, beige, and pastels.