A distraction-free background: A great headshot should include one solid background to help you stand out.
Your smile: Smiles are a universal welcome sign and a great way to humanize your brand.
Poised to connect: Headshots are intended to help you connect with your audience, and posing you so that you are facing forward and looking directly at your audience is a great way to make a connection.
Dressed to impress: You look professional when you dress for the role you represent and the target audience you are reaching. Dressing to impress can also help highlight your personality and flair, which can also make you more relatable and approachable.
Great lighting: Lighting is a key element to a great headshot. Your headshot should have few to minimal shadows, and lighting should be used in a way that highlights you. It is something that, when used correctly, can help you stand out from the crowd.
Sized for your intended use: Your image should look sharp, crisp, and vibrant. This attention to detail helps convey your level of professionalism and help you stand out from the crowd.
Professional retouching: This doesn’t mean heavy-duty retouching like a supermodel. A quality headshot should have professional retouching that reduces/eliminates things like facial shine, blemishes, and uneven skin tone. And for a headshot, it should be done in a way that keeps you looking natural and your best. Leave all that to the pro!